🚨 New Era for Canyon//SRAM

Major name and kit change for Canyon//SRAM Racing: following the departure of Zondacrypto, the squad officially becomes Canyon//SRAM Racing WeFemmes Team.

WeFemmes is a new initiative launched by Canyon to encourage more women into cycling β€” competitively or as a lifestyle β€” fostering community and connection. The vision is fully supported by Zwift, a long-standing partner of both the team and the Tour de France Femmes.

The squad also welcomes RYZON as its official apparel partner, debuting a fresh kit design. The new look will be raced by the WorldTour squad at the upcoming Tour de France Femmes avec Zwift, while the young talents of Canyon//SRAM Generation will showcase it first at the Volta Ciclista a Osona in Spain.

Designed to retain the iconic style that has defined the team since 2016, the kit marks 10 years of partnership with Canyon. Among the riders on the journey since day one is Tiffany Cromwell, who famously claimed the team's first-ever WWT victory on Stage 4 of the Giro d'Italia 2016.